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KOMOTION,
Inc. |
Brian Tracy Interactive Coaching System
This interactive coaching system is a result of KOMOTION’s proprietary method of extracting and synthesizing key points, ideas and concepts and reformulating them into modular, versatile and scalable components. Once integrated into our online framework, these components can be combined and distributed according to specific business needs. The content is authored once, yet deployed in multiple ways.
The demo developed for Brian Tracy International offers an example of how this interactive system can be applied to Mr. Tracy’s extensive and robust content. Following is a quick overview of the benefits of implementing such as system. A more detailed discussion of the benefits can be found in The Benefits section:
Key Benefits
- Leverage existing assets cost effectively
- Develop new products
- Create new revenue streams
- Expand customer base
- Increase opportunities for cross-selling
- Provide customized packages
- Create efficiencies with ready-made speaker materials
- Lead the field
- Reduce piracy
The Benefits
The demo is illustrative of the potential of our interactive coaching system. The benefits of employing such a system are many:
Leverage existing assets cost effectively
We have an efficient system of translating legacy content (video, text, audio) into digital assets. The digital format, together with our patented framework, enable easy repackaging of the content into many different products for public consumption.
Develop new products
In addition to leveraging your existing materials, we develop new products such as the interactive study guides which are incorporated into each program. These study guides add another level of value for your customers and additional revenue for you. The guides are integrated into the online format, enabling immediate, full immersion into the material. Users can make notes, use worksheets and planners, review key points and return to topics of interest. The guides can be used online or offline and will accommodate each individual’s pace, learning style and schedule. These guides can also be printed and bundled with future products, generating even more revenue.
Create new revenue streams
Additionally, the programs can be structured as a subscription-based offering. Potential customers are acclimated to the idea of a subscription to the full program library through a series of “teasers” sent via email. The teaser is a Virtual Coach presentation (see The Demo section for more information).
Since there are several Virtual Coach presentations in each module, a different one can be sent every day to generate, build and maintain interest. This can be done as soon as the first module is completed, given our modular, scalable approach. There is no need to wait until all modules are finished. By using this approach, potential subscribers get a sample of what awaits them in the program library. A subscription-based service can start once the modules are finished and packaged into various programs. The audience has had a taste of the content, recognizes the value and is hungry for more.
Of course, the programs can be packaged and distributed in a number of different ways based on your specific business strategies.
Expand customer base
This online interactive coaching system increases access by reaching potential users at work and at home, bringing to them the persuasive power of interactive media. The system is easily integrated into intranets, enabling deeper corporate penetration. Viral marketing, based on recommendations by a friend or colleague, would allow potential customers to go online immediately and sample the richness and power of an interactive coaching system program.
Increase opportunities for cross-selling
Our online content format enables powerful, in-context promotional opportunities. For example, a module on The Seven Cs to Success can promote a goal planning workbook. Users can be directed to books, tapes and other online courses that deal with module topics they are interested in studying further.
Provide customized packages
Modules can be customized and branded for corporate clients who want to raise the performance level of their employees or focus on specific areas of improvement. This online coaching system is ideal for groups with multiple users who need to move at their own pace.
Supplement the Brian Tracy coaching franchise
Based on digital assets and virtual coaches, our system scales extremely well. It can be expanded at minimal cost, after the upfront costs of optimizing the formula and adapting the content. This system can reduce the costs and greatly assist the live coaches.
Create efficiencies with ready-made speaker materials
With the click of a mouse, the modules can be transformed into PowerPoint-like presentations and handouts for Mr. Tracy’s speaking engagements.
Lead the field
All professional and personal development companies offer books, videos and CDs. Some are beginning to offer software downloads and other online components. With our online multimedia coaching system, Brian Tracy International would lead the field in next generation coaching tools.
Reduce piracy
Creating online components to your content would help reduce the loss of revenue from piracy of materials such as books and CDs.
These online tools can add to your revenues in other ways as well, depending on your specific business strategy. We look forward to collaborating with you to develop the full revenue-growing potential of this multimedia coaching system.
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